Our first OSCAR MAYER shop was born. Sales on the first day totaled at $59. Pork cuts were about 8-12 cents a pound, so these were the big money makers at the time.
We joined a federal meat inspection program, even as just a small Chicago-area shop.
We created the Yellow Band as an indicator of high quality. It was the first ever “branded” meat available and still lives on our packaging today. So when you see it, you know it’s quality meat you can trust.
1971 As a pioneer for the meat industry, we wanted to continue our emphasis on honesty, integrity and quality meat you could trust. So we started open code dating. This means that we’d place a date on our labels to indicate a product’s expected freshness after a package had been opened.
During the height of the Great Depression, we created the first ever WIENERMOBILE. It was driven by “Little Oscar” and went around parades, grocery store openings and even hospitals!
1986 After nine years off the road, the WIENERMOBILE was brought back out for a 50th birthday celebration. Huge crowds of people showed up for its appearance. Cards and letters came pouring in requesting to see the famed two-ton hot dog. A decision was made then to build a new fleet and start touring again.
1988 Six new 23-foot-long fiberglass WIENERMOBILES began touring the U.S., fully equipped with microwave ovens, refrigerators, cell phones, and stereo systems that played 21 different versions of the iconic "OSCAR MAYER
The "OSCAR MAYER Wiener Jingle" made its radio debut. Written and composed by Richard Trentlage, the song became such a hit, people were calling into local radio stations to request it.
We began participating in Plan for Progress, a federal equal-opportunity employment program.
Our first TV advertisement aired!
1976 “The Bologna Song” commercial was aired and immediately caught on with fans. Many people today still remember and sing the jingle.
We were listed on the New York Stock Exchange and eventually merged with Kraft Foods in 1989, making the OSCAR MAYER® brand a part of the largest food company in North America.
In January 2014, our WIENERMOBILE became the first vehicle available for “lease” solely through Twitter.