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He started as a butcher's boy, then found a job in meatpacking.
year
He started as a butcher's boy, then found a job in meatpacking.

AT 14-YEARS-OLD 
 OSCAR F. MAYER
MOVED FROM 
BAVARIA TO THE U.S.
AT 14-YEARS-OLD OSCAR F. MAYER 
MOVED FROM BAVARIA TO THE U.S.

He started as a 
 butcher's boy, then found
a job in meatpacking.
He started as a butcher's boy,
 then found a job in meatpacking.

That's about $1,600 in today's money!
year
That's about $1,600 in today's money!

OPENED HIS FIRST SHOP 
 & TOOK A TOTAL OF $59
ON THE FIRST DAY.
HE OPENED HIS FIRST SHOP & TOOK A 
TOTAL OF $59 ON THE FIRST DAY.

That's about $1,600 
 in today's money!
That's about $1,600 in today's money!

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We were on the up.
year
We were on the up.

WE JOINED A FEDERAL MEAT 
 INSPECTION PROGRAM, EVEN AS
A SMALL CHICAGO SHOP.
WE JOINED A FEDERAL MEAT 
 INSPECTION PROGRAM, EVEN AS
A SMALL CHICAGO SHOP.

We were on the up.
We were on the up.

We were on the up.
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year

EXPANSION BEGAN.
EXPANSION BEGAN.

We bought a small farmer's 
 co-op meatpacking plant
in Wisconsin.
We bought a small farmer's 
 co-op metapacking plant
in Wisconsin.

We added a stripe of yellow to our packs as a halo for high-quality meat.
year
We added a stripe of yellow to our packs as a halo for high-quality meat.

ALL HAIL THE YELLOW BAND!
ALL HAIL THE
 YELLOW BAND!

We added a stripe of yellow 
 to our packs as a halo for
high-quality meat.
We added a stripe a yellow to our packs 
as a halo for high-quality meat.

We added a stripe of yellow to our packs as a halo for high-quality meat.
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We launched the Wienermobile<sup>®</sup> & it soon became a national icon.
year
We launched the Wienermobile<sup>®</sup> & it soon became a national icon.

THE GREAT DEPRESSION CAME 
 ALONG & THE COUNTRY'S SPIRITS
NEEDED LIFTING.
THE GREAT DEPRESSION CAME 
 ALONG & THE COUNTRY'S SPIRITS
NEEDED LIFTING.

We launched the Wienermobile® & 
 it soon became a national icon.
We launched the Wienermobile® & 
 it soon became a national icon.

We launched the Wienermobile<sup>®</sup> & it soon became a national icon.
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year

WE CREATED OUR 
 VERY OWN JINGLE.
WE CREATED OUR 
 VERY OWN JINGLE.

It became such a hit, 
 people started requesting
it on the radio.
It became such a hit, 
 people started requesting
it on the radio.

We were among the first 300 companies to participate in the equal-opportunity employment program.
year
We were among the first 300 companies to participate in the equal-opportunity employment program.

PLAN FOR PROGRESS
PLAN FOR PROGRESS

We were among the first 300 
 companies to participate in
 the equal-opportunity
employment program.
We were among the 
 first 300 companies
 to participate in the
 equal-opportunity
employment program.

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mobile plan
mobile plan
year

OUR FIRST EVER 
 TV COMMERCIAL!
OUR FIRST EVER 
 TV COMMERCIAL!
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year
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WE WERE LISTED 
 ON THE NEW YORK
STOCK EXCHANGE.
WE WERE LISTED ON THE
 NEW YORK STOCK EXCHANGE.

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year

OUR BOLOGNA 
 BECAME A FAMILY 
 FAVORITE SO WE HAD 
 TO GIVE IT ITS OWN
COMMERCIAL.
OUR BOLOGNA BECAME A 
 FAMILY FAVORITE SO WE HAD TO
GIVE IT ITS OWN COMMERCIAL.

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year

AFTER 9 YEARS IT WAS TIME 
 TO GET THE WIENERMOBILE®
BACK ON THE ROAD.
AFTER 9 YEARS IT WAS TIME 
 TO GET THE WIENERMOBILE®
BACK ON THE ROAD.
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