THE HISTORY OF OSCAR MAYER

#KeepingItOscar since 1883

OUR HISTORY

Two black and white photos show Oscar Mayer and his original store in 1883, overlaid onto a red and yellow background.

1873

At 14 years old, Oscar F. Mayer moved from Bavaria to the U.S. He started as a butcher's boy, then found a job in meatpacking.

Two black and white photos show Oscar Mayer's original store in 1883 and Oscar Mayer with his employees, overlaid onto a yell

1883

Opened his first shop & made a total of $59 on the first day. That's about $1,800 in today's money!

The top image is a retro ad for Oscar Mayer hot dogs, and the bottom shows Oscar Mayer delivery vehicles, overlaid onto a yel

1929

All hail the yellow band! We added a yellow stripe to our packs as a halo for high-quality meat.

A vintage black and white photo of an early Oscar Mayer Wienermobile. There's a red play button for "The Wiener Song."

1963

We created our very own jingle. It became such a hit, people started requesting it on the radio.

A vintage black and white photograph of two Oscar Mayer executives looking at the stock exchange. The image is set against a

1965

Our first ever TV commercial!

A cheerful cartoon of a running boy, determined, with bright red hair. He's enthusiastically waving an Oscar Mayer bacon flag

1988

Our brand new fleet of six 23-ft-long Wienermobiles made their way across America. They continue to spread the joy and love of meat.

A picnic table filled with hot dogs and sandwiches featuring Oscar Mayer products.

MAKING MORE OF WHAT MAKES YOU HUNGRY

Red squiggle line on a yellow background, an Oscar Mayer design element.