OSCAR MAYER
OSCAR F. MAYERMOVED FROM
BAVARIA TO THE U.S.
MOVED FROM BAVARIA TO THE U.S.
butcher's boy, then found
a job in meatpacking.
then found a job in meatpacking.
& TOOK A TOTAL OF $59ON THE FIRST DAY.
TOTAL OF $59 ON THE FIRST DAY.
in today's money!
INSPECTION PROGRAM, EVEN ASA SMALL CHICAGO SHOP.
INSPECTION PROGRAM, EVEN ASA SMALL CHICAGO SHOP.
co-op meatpacking plantin Wisconsin.
co-op metapacking plantin Wisconsin.
YELLOW BAND!
to our packs as a halo forhigh-quality meat.
as a halo for high-quality meat.
ALONG & THE COUNTRY'S SPIRITSNEEDED LIFTING.
ALONG & THE COUNTRY'S SPIRITSNEEDED LIFTING.
it soon became a national icon.
it soon became a national icon.
VERY OWN JINGLE.
VERY OWN JINGLE.
people started requestingit on the radio.
people started requestingit on the radio.
companies to participate in
the equal-opportunityemployment program.
first 300 companies
to participate in the
equal-opportunityemployment program.
TV COMMERCIAL!
TV COMMERCIAL!
ON THE NEW YORKSTOCK EXCHANGE.
NEW YORK STOCK EXCHANGE.
BECAME A FAMILY
FAVORITE SO WE HAD
TO GIVE IT ITS OWNCOMMERCIAL.
FAMILY FAVORITE SO WE HAD TOGIVE IT ITS OWN COMMERCIAL.
TO GET THE WIENERMOBILE®BACK ON THE ROAD.
TO GET THE WIENERMOBILE®BACK ON THE ROAD.