A Yellow Band For A Better Way

A Yellow Band For A Better Way

Over 125 years ago, Oscar F. Mayer and his brother Gottfried opened a small Chicago butcher shop with quality meats at honest prices. They wrapped their products in a yellow band and ran their business under one simple philosophy: there’s always a better way.

Quality Never Goes Out of Style

Making our products better, safer, and more delicious means balancing old-world traditions with modern innovation. Our approach to many of our foods has not changed much over 125 years—it hasn’t needed to. Our time-honored approach to Oscar Mayer Hard Salami is a great example.

Oscar Mayer Video

Our approach to our foods hasn’t changed much in over 125 years—it hasn’t needed to.

Making our products better, safer, and more delicious means balancing old-world traditions with modern innovation. Our approach to many of our foods has not changed much over 125 years—it hasn’t needed to. Our time-honored approach to Oscar Mayer Hard Salami is a great example.

Listening and Learning

Today, finding a better way means listening to what families have to say and responding with food that meets their needs. We’ve found better ways to use simple ingredients such as celery juice to improve our food, and became the first brand to offer a complete line of meats with no artificial preservatives, no artificial flavors, and no artificial colors—Oscar Mayer Selects. Our goal is to have 20% of our portfolio be made with no artificial preservatives by 2015. We’ve also not only reached, but exceeded goals for sodium reduction across our portfolio.

Today, finding a better way means listening to what families have to say and responding with food that meets their needs. We’ve found better ways to use simple

Oscar Mayer Video

Ingredients like celery juice led us to our line of meats with no artificial preservatives.

ingredients such as celery juice to improve our food, and became the first brand to offer a complete line of meats with no artificial preservatives, no artificial flavors, and no artificial colors—Oscar Mayer Selects. Our goal is to have 20% of our portfolio be made with no artificial preservatives by 2015. We’ve also not only reached, but exceeded goals for sodium reduction across our portfolio.

Partnering on the Path Forward

Our Better Way philosophy led us to collaborate with respected animal care experts like Dr. Temple Grandin, Dr. Kurt Vogel, and Dr. A. Bruce Webster to improve standards for keeping animals healthy and safe. Through our work with Dr. Vogel, we’re partnering with the University of Wisconsin-River Falls to train the next generation of animal welfare leaders including farmers, scientists, processors, and veterinarians.

Our goal is to pursue innovative animal welfare improvements that are right for the environment and the animals, and sustainable for our suppliers and their farm families. Investing in the future of our industry through this partnership is one way we continue to create food that consumers feel good about.

From making their quality products affordable, to making the neighborhood smile with the Wienermobile, “A Better Way” was at the heart of everything the Mayer brothers did. By keeping this rule in mind, it’s our promise to you that Oscar Mayer will always make good food fun...everyday.