THE HISTORY OF OSCAR MAYER

#KeepingItOscar since 1873

OUR HISTORY

  1. 1873

    At 14 years old, Oscar F. Mayer moved from Bavaria to the U.S. He started as a butcher's boy, then found a job in meatpacking.

  2. 1883

    Opened his first shop & made a total of $59 on the first day. That's about $1,800 in today's money!

  3. 1929

    All hail the yellow brand! We added a yellow stripe to our packs as a halo for high-quality meat.

  4. 1963

    We created our very own jingle. It became such a hit, people started requesting it on the radio.

  5. 1965

    Our first ever TV commercial!

  6. 1988

    Our brand new fleet of six 23-ft-long Weinermobiles made their way across America. They continue to spread the joy and love of meat.

MAKING MORE OF WHAT MAKES YOU HUNGRY

Check out the mighty and meaty innovations coming in 2024.